Viral Video: Mountain Dew – Locations (update w/pictures)

These are the locations decided upon for the shooting of the Viral Video. The feel that we will be going for is a “300” effect to the video/color correction. Final effect will be “Crushed Colors” (high contrast, etc.)

*locations may change due to weather conditions

  •  (Track&Field especially if snow is still not melted)

Viral Video: Mountain Dew – Locations

For the Mountain Dew Viral Video, the sports showcased include:

  • Skateboarding
  • Track & Field
  • Basketball
  • Football
  • Snowboarding


Skateboarding: Civic Center Skate park or Iceland (depending on weather conditions)Track & Field and Football: For this shot, we will be shooting it in our old High School’s field. (St. Joseph Secondary School)
Basketball: Gym
Snowboarding: Horseshoe Valley

*Pictures will be posted

Viral Video: Mountain Dew – Storyboard

This is a very rough Storyboard of our viral video.

The beginning will start off with the character at home opening the fridge and grabbing a Mountain Dew. Then the Mountain Dew will be passed off screen to the next shot where a sport will be played. This continues on and on until the end where the character passes it back to himself at home at the fridge. It will then fade out and Logo and Slogan of Mountain Dew will be shown.

Viral Video: Mountain Dew – Character Sketch

For the concept of our Viral Video for Mountain Dew, there is only a need for one character (Protagonist). This one character will be shot in many different scenes though for the “passing of the Mountain Dew” to be in effect.

Full Name: Aaron Marasigan
Nick Name(s): AJ
Gender: Male
Age: 19
Birthday/Year: December 1993
Hair: Black
Eyes: Dark Brown
Language(s): English & Tagalog (Filipino)
Height: 5’5
Weight/Body Structure/Physical Faults: 120/Medium Build
Race: Asian – Filipino
Clothing: Preppy Attire/Skater attire
Enemies: N/A
Career/Past Careers: Digital Media Arts
Dreams/Life Goals: Video Production/
Hobbies: Skateboarding, Snowboarding, Basketball, Soccer, Film:
Natural Talents: Skateboarding, sports in general

What is this character’s major goal?

This character’s major goal in this particular film is to advertise Mountain Dew in a different way that hasn’t been done before for Mountain Dew, while showcasing the skills he possesses in the particular sports.

Why is this goal so important to this character?

This goal is so important to this character, because his success in the film leads to the success of the advertisement for Mountain Dew.

Are there any events in the character’s past that affect the significance of this goal?

The events that affect the character’s significance of this goal is his past experience in these particular sports. Which will make it more real instead of having to fake/act the participation of these sports.

Describe your characters life till now, motivations, family situation, pet peeves–anything that comes to you:

The character is very active and loves to participate in sports, more specifically Skateboarding. He also loves to film and edit videos.

Flash – Steve Jobs and Mark Zuckerberg

Very interesting article by Gavin Clarke, about Steve Jobs and Mark Zuckerberg and Flash, “Sometimes there aren’t two sides to an argument: there’s just a right one and a wrong one. In the same way, when it comes to the cause of the web, there is only open and closed. Anything in between will perpetuate the existence of closed.”