Hype Framework w/Sound Analyzer

http://kevinvinzon.com/Vinzon_Kevin_Week4/HypeSound_Tron.swf

Tron

Tron

This is my Assignment for the HypeFramework with Sound Analyzer.
Movie: Tron
Song: Tron Soundtrack: Song Of Flynn
Background Picture: http://simoncpage.co.uk/blog/wp-content/uploads/2009/08/tron-legacy-desktop.png
Code For Sound Analyzer background: http://www.hypeframework.org/02_examples/soundanalyzer/content/02_soundanalyzer/

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Proposal: Viral Video – Mountain Dew

COMPANY

Mountain Dew

VIDEO CONCEPT

The main objective to this viral video will be to advertise Mountain Dew, and this will be done by showcasing Mountain Dew as much as possible, but in an interesting way. There are many slogans for Mountain Dew, but the most popular ones are “Do the Dew” and “Dew You.” With these slogans, we are looking at doing an edgy viral video/commercial showcasing sports. The concept of the video will be to do a ‘supposed’ one take shot where it will look like the Mountain Dew is being passed on between characters in different shots. While they are being passed between the characters, these characters will be participating in a different sport. The video will be one-minute in length.

MUSIC

Jay-Z: Blueprint 2 (Instrumental)

WEEK BY WEEK

Week 4: Finalize Video Concept
Week 5: Storyboard
Week 6: Cast & Location
Week 7: Plan Schedules with cast
Week 8: Begin Recording
Week 9: Finish Recording
Week 10: If any problems occur with recording, this is the week to resolve
Week 11: Edit
Week 12-13: Finalize everything

Group Members: Aaron Marasigan & Kevin Vinzon

Re-Brand Assignment (Final Revised)

Core Purpose: Vans designs and sells footwear and apparel for casual wear and for use in activities such as skateboarding, snowboarding, surfing, BMX, and motocross.

Vision: Looking for a new style, a new re-brand. Vans are simple, laid back and sporty while looking cool and fashionable. We want more exposure and it’s always about getting more customers, and of course, brand recognition.

Mission: Everyday we are looking at new ways to sell our product and make it as “up-to-date” because of the fast evolving nature of the society’s fashion. However, while doing this, keeping our originality and our own special look with our shoes. We also sponsor many events and many athletes in order to continue getting our name out there.

Values: Vans shoes, Vans watches, and Vans snowboard boots will continue to evolve through style and technology that provide riders with style, comfort and performance.

Position: Although Vans shoes were originally designed for skateboarders, most young people wear our shoes because of the style, comfort and the long lasting durability of the shoes.

Positioning Statement: We will continue to make our shoes stylish, comforting and long lasting while keeping up with the crowd and by knowing what young people want.

Character: Our shoes and our clothing are over the top in terms of quality, however we will continue to keep our prices low to make our products affordable to teens and young adults.

Re-Brand Assignment (Final)

Vans - Black on White

Vans – Black on White

Vans - White On Black

Vans – White On Black

Vans - Logo Boxes

Vans – Logo Boxes

Core Purpose: Vans designs and sells footwear and apparel for casual wear and for use in activities such as skateboarding, snowboarding, surfing, BMX, and motocross.

Vision: Looking for a new style, a new re-brand. Vans are simple, laid back and sporty while looking cool and fashionable. We want more exposure and it’s always about getting more customers, and of course, brand recognition.

Mission: Everyday we are looking at new ways to sell our product and make it as “up-to-date” because of the fast evolving nature of the society’s fashion. However, while doing this, keeping our originality and our own special look with our shoes. We also sponsor many events and many athletes in order to continue getting our name out there.

Values: Vans shoes, Vans watches, and Vans snowboard boots will continue to evolve through style and technology that provide riders with style, comfort and performance.

Position: Although Vans shoes were originally designed for skateboarders, most young people wear our shoes because of the style, comfort and the long lasting durability of the shoes.

Positioning Statement: We will continue to make our shoes stylish, comforting and long lasting while keeping up with the crowd and by knowing what young people want.

Character: Our shoes and our clothing are over the top in terms of quality, however we will continue to keep our prices low to make our products affordable to teens and young adults.

‘Vans’ Re-branding

Final Sketch
– angled arrow/changed look of wheels

First Draft

 

 

 

 

Core Purpose: Vans designs and sells footwear and apparel for casual wear and for use in activities such as skateboarding, snowboarding, surfing, BMX, and motocross.

Vision: Looking for a new style, a new re-brand. Vans are simple, laid back and sporty while looking cool and fashionable. We want more exposure and it’s always about getting more customers, and of course, brand recognition.

Mission: Everyday we are looking at new ways to sell our product and make it as “up-to-date” because of the fast evolving nature of the society’s fashion. However, while doing this, keeping our originality and our own special look with our shoes. We also sponsor many events and many athletes in order to continue getting our name out there.

Values: Vans shoes, Vans watches, and Vans snowboard boots will continue to evolve through style and technology that provide riders with style, comfort and performance.

Position: Although Vans shoes were originally designed for skateboarders, most young people wear our shoes because of the style, comfort and the long lasting durability of the shoes.

Positioning Statement: We will continue to make our shoes stylish, comforting and long lasting while keeping up with the crowd and by knowing what young people want.

Character: Our shoes and our clothing are over the top in terms of quality, however we will continue to keep our prices low to make our products affordable to teens and young adults. 

Flash Is Dead

In my opinion, I do believe Flash is dead to an extent. Flash has already been kicked out of the mobile area. Apple was one of Adobe’s first biggest companies to be working with and with this, Apple and Adobe has had a long relationship. Now, Apple and Adobe (Flash) do not longer work together because of the many problems that come with Flash.

Evidently, Flash as not really worked well with mobile devices and when Adobe has been asked to show proof that it actually does work well with mobile, it has never happened and has never been shown. However, I do agree that Flash is a very successful business for Adobe, but mainly for PC, and really, Flash was created during the PC area. Now that the world is going more towards mobile, Flash is having difficulty migrating into that era of mobility, which makes it fall short and makes it seem like Flash is dead.

With Flash being so successful during the PC area, and mainly in PC’s it is now even being slowly replaced if it hasn’t already been with HTML5. Adobe stated in 2011: HTML5 is the “best solution for creating and deploying content in the browser across mobile platforms.” Now HTML5 is the way to go with mobile devices, and even with PC’s now. So in my opinion, I do believe that if Flash isn’t dead yet, its getting there.